Start Date
Level 6 Diploma – 18 January 2025
Duration
5 -6 weeks to complete a module / up to 10 months to complete the full qualification
Fees
Level 6 Diploma starting from AED 3,000 per module
Programme Leader
Matthew Brown
Andrew MacKenzie
Jeongsoo Han
The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body. It has over 30,000 members worldwide, including more than 3,000 Chartered Marketers.
For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. It believes marketing is the critical factor in driving long term organisational performance. Its mission is to create marketing advantage for the benefit of professionals, business and society.
Why study for a CIM qualification?
- CIM qualifications are a proven way to boost and enhance your career prospects within the field of marketing
- CIM courses are taught on campus by marketing professionals with a wealth of industry experience
Accredited CIM Study Centre
As one of the few accredited CIM study centres available in Dubai, Middlesex University Dubai is offering the following CIM course:
CIM Course | October | January | March | May |
|---|---|---|---|---|
CIM Level 6 Diploma in Professional & Digital Marketing | Strategy & Planning | Commercial Intelligence | Customer Journey Optimisation | Content strategy |
Note: All CIM modules are stand-alone and can be taken in any order meaning students can join at any of the four start points.
All CIM assessments are stand-alone and most CIM assessments are assignment based.
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Programme Modules
| Module | Module Outline |
| Strategy and Planning | Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. The plan itself ensures that all marketing employees work together to achieve a common goal. This module aims to equip students with advanced knowledge and skills in planning marketing at a strategic level, as well as developing an overall strategic marketing plan, students will be able to adapt their use of planning frameworks and associated models to create a range of specific plans that integrate to deliver and support that plan at a strategic level. |
| Commercial Intelligence | Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. This course delves into three key areas to understand how to apply and interpret commercial and marketing campaign data to deliver strategic marketing success. The course will allow students to emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI. |
| Customer Journeys Optimisation | In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. This course provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy. The course will allow students to emerge equipped with a deeper comprehension of the customer journey and the methodologies necessary to cultivate meaningful connections with their audiences |
| Content Strategy | Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions. This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences. |
MEET YOUR CIM TEACHING TEAM
The CIM qualification at Middlesex University Dubai is taught by leading professionals and experts in the marketing field and beyond. This ensures that students of the CIM not only gain theoretical knowledge but also build on their practical skills that can then be applied to their current role and skillset.
Course Fees
| Course | Module Fee (AED) for October start | Module Fee (AED) for Jan, March and May start | Total Fee | One-time payment discounted |
| Diploma Level | 4,500 | 3,000 | 13,500 | 11,000 |
*Please note that this does not include membership, assessment fees or the required textbooks.
Entry Requirements
Diploma Level
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing. (E.g. Higher national certificate (HNC), level 4 NVQ, Bachelor’s degree in Marketing or Business)
Work experience may be as Marketing Manager or Sales Manager/Rep. Typically, these people would be dealing with staff, budget and planning of campaign and other similar activities.
If English is not the first language, applicant will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
*Please note that these are guidelines only and we ask that you contact us to discuss your study options.
Exemptions from Modules
CIM offers modular exemptions on some of its qualifications through its Accredited Degrees programme. Below is a table of what alumni of Middlesex University Dubai are currently exempt from*:
| MDX Dubai Qualification | CIM Module Exemptions | ||
Applied Marketing | Planning Campaigns | Marketing & Digital Strategy | |
| BA Honours Business Management with Marketing | ✔ | ✔ |
|
| BA Honours Marketing | ✔ | ✔ | ✔ |
| MSc Strategic Marketing | ✔ | ✔ | ✔ |
| MSc Corporate and Marketing Communications | ✔ | ✔ | ✔ |
| MSc Digital Marketing | ✔ | ✔ | ✔ |
| MBA Marketing Pathway | ✔ | ✔ | ✔ |
| MBA Innovation & Entrepreneurship | ✔ | ✔ | ✔ |
| MBA Islamic Economy | ✔ | ✔ | ✔ |
| MBA (All other Pathways) | ✔ | ✔ |
|
*Please note that these exemptions are only permitted for a certain amount of time after graduating.
- Students must register as a CIM member within 3 years of graduating to claim the exemptions
- Student has up to 5 years from graduating to complete the additional module(s) to gain full qualification
- To have exemption(s) confirmed the student will need to send a copy of their degree certificate and transcript to: [email protected]
Other university degrees are also recognised by CIM. You can find out if your university is recognised by clicking here: www.cim.co.uk/qualifications/graduate-gateway/
Students who study at Middlesex University Dubai can take advantage of our support services including the Library and the Centre for Academic Success.
FAQ
CIM is a globally recognised professional body for marketing. It is highly sought-after by employers because it tests the application of knowledge, meaning CIM graduates more equipped to be successful marketeers.
CIM qualifications are designed by employers to ensure that they cover what employers are looking for in prospective employees.
CIM carefully audits its accredited study centers to ensure quality. There are very few approved providers in the UAE, and MDX is one of them.
CIM assessment are work-based assessments, typically reports, plans and audit and would typically be based on the organization you work for.
Assignment submission is carefully timed to CIM exam board dates. If you feel you are not ready for the assignment, then you need to let us know as soon as possible so that we can support you with a different time frame and avoid any unnecessary CIM charges.
MDX offer an intensive weekend programme to fit around the busy working life of marketing professionals. The weekends are designed to deliver as much content as possible to enable you to develop your understanding post-class. Only 1 weekend per module is scheduled, and it is in your best interest to ensure you attend. In addition, CIM require at least 75% attendance of face-to-face sessions.
Should you find that you are unable to attend a weekend session, please let MDX know as soon as possible. If you have already paid for the module, you will be transferred to the next sitting of that module with no extra charges from MDX. However, there may be additional CIM costs.
MDX will provide you with pre-reading material to bring you up to speed prior to the module, as well as a study schedule to direct you to what should be read after the teaching weekend to help develop your understanding of the module.
Students are also able to have 1-on-1 time with tutors.
Students also receive one set of written feedback on their assignment to help improve their work prior to submission to CIM for marking.
In addition, as a CIM member you will have access to a huge range of support material for both your assessments and your career development. These include thousands of journals and trade press, thought leadership documents, podcasts, networking events, and online training.
The CIM teaching team is made up of individuals who have both industry and academic experience which is required by CIM. Matthew Brown, the Programme Director has worked extensively with CIM around the world and has written one of the module textbooks.
Teaching team – Matt Brown, Andrew MacKenzie and Jeongsoo Han
Fees for tuition come from the university and can be found here - https://www.mdx.ac.ae/cim-accredited. These are paid directly to MDX
As a professional course there are membership and assessment fees paid directly to CIM – details can be found here - https://www.cim.co.uk/qualifications/