CIM Level 6 – Professional & Digital Marketing
CIM Approved Study Centre
Start Date
4 October 2025
Duration
5-6 weeks per module
10 months for full qualification
Fees
AED 3,000 per module
(Discounts for MDX students, alumni and staff)
Programme Leader
Matthew Brown
Programme overview
Become Chartered Institute of Marketing (CIM) qualified with Middlesex University Dubai
The CIM Level 6 Diploma in Professional and Digital Marketing is a strategic qualification designed for experienced marketers aiming to deepen their expertise in both traditional and digital marketing practices. It focuses on enhancing strategic thinking, digital integration, and innovation in marketing, preparing professionals to align marketing activities with business objectives.
The programme consists of four core modules, covering areas such as strategy and planning, customer journey experience, commercial intelligence and content strategy, with practical, assignment-based assessments tailored to real-world business scenarios.
CIM membership is recognised worldwide. It showcases your professional capability in the industry and offers significant value to your career, ensuring your standout to employers.
Key skills you will gain throughout the programme include:
- Accredited Study Centre: Middlesex University Dubai is one of the few CIM Accredited Study Centres in the region, offering students the opportunity to complete CIM modules in a structured and supportive environment.
- Industry-Relevant Curriculum: The programme covers key areas such as strategy and planning, commercial intelligence, customer journey optimisation, and content strategy, aligning with current industry demands.
- Flexible Learning Options: Modules are taught over weekends, accommodating the schedules of working professionals.
- Experienced Faculty: Courses are taught by marketing professionals with extensive industry experience, ensuring practical and up-to-date learning.
Who is the programme suitable for?
- Marketing Professionals: Individuals seeking to advance their careers in strategic and digital marketing roles.
- Mid-Level Managers: Professionals aiming to transition into senior marketing positions.
- Entrepreneurs: Business owners looking to enhance their marketing strategies.
- Career Changers: Individuals from other disciplines interested in pursuing a career in marketing.
Programme Modules
Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.
Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.
Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy.
Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
Please note that all CIM modules are stand-alone modules and can be studied in any order, meaning that you can join any of our intakes. All CIM assessments are stand-alone and are mostly assignment based.
PROGRAMME DELIVERY
- Mode of Delivery - In-person at Middlesex University Dubai, Dubai Knowledge Park campus.
- Schedule - Modules are taught over intensive weekends (Friday-Saturday) or single-day sessions (Saturday), supported by online learning materials
Who will I be taught by?
Dr Matthew Brown
Senior Lecturer Marketing, MDX Dubai
Matt holds numerous qualifications across Marketing and Management, including a master’s in management from London South Bank University, and a Diploma in Strategic Direction and Leadership (Level 8) from the Chartered Management Institute. He is a Fellow of the Chartered Management Institute (FCMI) and a Full Member of both the Chartered Institute of Marketing (MCIM) and The Institute of Data & Marketing (MIDM).
Andrew Mackenzie
Senior Lecturer, MDX Dubai
Andrew is a senior lecturer specialising in Marketing and Innovation with over 20 years’ experience in education and training. As head of the Institute of Sustainable Development, his role focuses on environmental management and sustainability with a focus on ESG strategy.
Dr Jeongsoo Han
Associate Professor, MDX Dubai
Jeongsoo a PhD in Marketing from Sungkyunkwan University (South Korea) and an MSc in Marketing from Georgia State University (USA).
His teaching and learning interests include Marketing Management, Principles of Marketing, Marketing Research, Marketing Strategy, Services Marketing, and Analysis of Consumer Information.